Well well well. Some PRICK sold me a Lavender Faction 7” packaged in the wrong sleeve! So now I’m sitting here like a deityfuckin CHUMP with a “Ride” 45 (not pictured) sitting all cozy inside the “In My Mind” artwork (pictured). Yeah? YEAH! DAMM SON. Still, all aren’t ain’t lost. Why? Because the music is topper-popper swell, see. And if a random blogman out there is truthful and Ride for certain took their name from the same-titled A-side, I can VERY MUCH understand that, because this is pretty much the template for that band’s commercialized shoegaze fuzzpop. Choppy, chiming distorto-stuff where the guitar-sound is more important than the vocal-hap… you know the drill. And both sides here bring it BIG in that fashion. Silly and sad that this band never got around to doing a full-length, because they deserved far better than the singles-only obscurity they got kicked into; greatness (or goodness) coulda been had with ease. Weird how these things work out.