Monday, November 12, 2007

American Analog Set - New Equation

(Tiger Style, 2001)

Texan pencil-necks come back for more, this time on Tiger Style, Insound’s ill-fated in-house label. The buzzing keys and echo-laden vibraphone on the peppy “New Equation” add up to a song as satisfyingly lysergic as anything else in the catalog, though the quirky, spitfire delivery of the male/female vocals (or is it a double-tracked falsetto??) is a bit off-putting. “All I Want for Christmas,” on the B, is a waste of vinyl, an ultra-shorty that starts off like any other quiet, cookie-cutter American Analog track (why were these unadventurous songs always on the B-sides of singles?), and then blooms into a Rentals-style chorus before ending suddenly. Both toonz remain exclusive to this 7”, but still… buy cheap or don’t buy at all.

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